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True Story

The Art of Authentic Brand Storytelling

Communication Training : Brand Champion

As Advertising professionals or Marketers, we’re regularly challenged to communicate complex ideas, product, and user experiences. And that’s not all. We then have to find ways to get our audience excited, make them feel connected, and reflect an understanding of how they’ll experience the products we create in a real world way. No pressure.

True Story will lay down a solid foundation to be able to take any brand or product story - from technology to toothpaste - and transform it into a human journey that anyone can relate to. In this workshop, we’ll explore all aspects of the storytelling craft and how to directly apply them within the agency ecosystem.

The workshop will be split into three units: Defining Great Brand Stories; Developing the Right Brand Stories; Getting the Right Brand Stories From Partners. We’ll define the universal building blocks for a great, solid story, introduce best practices for actively developing and evaluating those stories, and ensure that we are setting ourselves up for storytelling success.

Highly experiential, including relevant exercises, videos, and examples, True Story will distill a host of critical storytelling best practices into a fun and challenging brain ride of a day.

All Combustion workshops come complete with a strategic sustainment program to make sure learning stays alive long after we’re gone.

Duration: 1 day: 9am – 5pm

Number of participants: Maximum participants 25

Who should attend: Those responsible for managing creative output internally or externally – from Agency Account Managers, Planners, Strategists, Creatives, Project Managers, and Brand Planners to Managers, Marketing Teams, Internal Agency Managers, etc.

Brand Champion Series:

Creative Fusion - Getting the Best Out of Creative Partners

Creative Fusion transforms you into the ultimate partner to creativity within your org and with partners. Learn what moves and motivates, lead an informed and inspired briefing, effectively evaluate ideas and give stellar feedback. (Brand Champion Series)

Fire in the Hole - Unearthing Explosive Insights

Fire in the Hole gives you the critical skills, confidence and tools to unearth powerful insights and apply them to every day marketing challenges to impact behavior. (Brand Champion Series)

Wordslinger - Killer Writing for Brand Builders

In the Ad and Marketing game, every word counts. Wordslinger teaches you the secrets to building powerful writing from the word up; from product descriptions, to idea articulation, creative briefs and much more. (Brand Champion Series)

Brief Encounter - The Art of the Creative Brief

In this dynamic workshop, you’ll learn the theory, best practices, tools, and techniques necessary to creating brilliant Creative briefs with the potential to deliver groundbreaking results - regardless of discipline. (Brand Champion Series)

Idea Noise - Understanding Idea Power From Strategy to Execution

In Idea Noise, you’ll explore the concept of differentiating between the quality of ideas; not from a subjective perspective, but from an analysis of their ‘punching power’. As a result, you’ll never ask for or accept the wrong idea again. (Brand Champion Series)

Related Workshops:

Creative Fusion - Getting the Best Out of Creative Partners

Creative Fusion transforms you into the ultimate partner to creativity within your org and with partners. Learn what moves and motivates, lead an informed and inspired briefing, effectively evaluate ideas and give stellar feedback. (Brand Champion Series)

Address:

1485 Dupont St

Suite 309

Toronto, ON

M6P 3S2

416-725-4393

hookup@combustionco.com

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