As Advertising professionals or Marketers, we’re regularly challenged to communicate complex ideas, product, and user experiences. And that’s not all. We then have to find ways to get our audience excited, make them feel connected, and reflect an understanding of how they’ll experience the products we create in a real world way. No pressure.
True Story will lay down a solid foundation to be able to take any brand or product story - from technology to toothpaste - and transform it into a human journey that anyone can relate to. In this workshop, we’ll explore all aspects of the storytelling craft and how to directly apply them within the agency ecosystem.
The workshop will be split into three units: Defining Great Brand Stories; Developing the Right Brand Stories; Getting the Right Brand Stories From Partners. We’ll define the universal building blocks for a great, solid story, introduce best practices for actively developing and evaluating those stories, and ensure that we are setting ourselves up for storytelling success.
Highly experiential, including relevant exercises, videos, and examples, True Story will distill a host of critical storytelling best practices into a fun and challenging brain ride of a day.
All Combustion workshops come complete with a strategic sustainment program to make sure learning stays alive long after we’re gone.