For advertising and marketing in all forms, the need for great insights is indisputable; creating the possibility of powerful connections between people and brands. More importantly, it saves us from communications that do little more than pollute the world with surface noise and meaningless chatter.
Fire in the Hole will give you the skills and confidence to unearth powerful truths and apply them to marketing challenges. In this workshop, we’ll work through the steps and thought processes to laying the right foundation for insight mining along with strategies and tactics to uncover rich new connections and points of view.
First, we'll learn to map the challenge at hand to make sure we’re always drilling for the right reasons. Then we’ll explore data and observations to spot a real insight from a pretender. And then we’ll get down to the serious digging with a kick-ass set of tools and frameworks for unearthing the richest, most powerful insights with the potential to unite brands and humans – and create meaningful change.
Highly experiential, including relevant exercises, videos, and examples, Fire in the Hole will break down the critical elements of insight development and build them back up in a smart, playful, challenging, and practical way.
All Combustion workshops come complete with a strategic sustainment program to make sure learning stays alive long after we’re gone.