Workshops

Ever had an encounter with a Creative partner and wondered, “WTF were they THINKING?” Or tried desperately to communicate a strategic or business position only to have them return a blank or perplexed stare? No, you’re not crazy. And neither are they. You’ve simply experienced the ‘Creative’ chasm – the place where your inadvertently miscommunicated intentions, needs and requirements disappear into never to be seen (or acted upon) again.

Whether you’re Agency or Marketer side, your success ultimately lies in the hands of those with Creative designations and you can have a significant impact on their creative process IF you know how. Creative Fusion is designed to both demystify and inform with tactics and insights to bridge that Creative / non-Creative chasm. You’ll learn what drives them, how to lead an informed and inspired briefing, ways to effectively evaluate ideas and executions, deliver feedback that actually resonates – and take a little walk in those creative shoes yourself.

Creative Fusion pulls no punches in revealing the secrets of the creative mindset and will enlighten and empower you with the tools and insights necessary to earn the trust and respect of your creative counterparts – whether internal or external. When it’s done, you'll be the kind of partner creative people and organizations love, respect and ultimately deliver dazzling and thoughtful work to.

All Combustion workshops come complete with a strategic sustainment program to make sure learning stays alive long after we’re gone.

Duration: 1 day: 9am – 5pm

Number of participants: Maximum participants 25

Who should attend: Those responsible for managing creative output internally or externally – from Agency Account Managers, Planners, Strategists, Project Managers, and Brand Planners to Managers, Marketing Teams, Internal Agency Managers, etc.

Brand Champion Series:

Fire in the Hole - Unearthing Explosive Insights

Fire in the Hole gives you the critical skills, confidence and tools to unearth powerful insights and apply them to every day marketing challenges to impact behavior. (Brand Champion Series)

True Story - The Art of Authentic Brand Storytelling

In True Story, you’ll learn the skills to ask for, empower and recognize the kind of authentic brand stories that build compelling brand narrative, drive engagement and ignite business success - from traditional to digital and beyond. (Brand Champion Series)

Wordslinger - Killer Writing for Brand Builders

In the Ad and Marketing game, every word counts. Wordslinger teaches you the secrets to building powerful writing from the word up; from product descriptions, to idea articulation, creative briefs and much more. (Brand Champion Series)

Brief Encounter - The Art of the Creative Brief

In this dynamic workshop, you’ll learn the theory, best practices, tools, and techniques necessary to creating brilliant Creative briefs with the potential to deliver groundbreaking results - regardless of discipline. (Brand Champion Series)

Related Workshops:

Fire in the Hole - Unearthing Explosive Insights

Fire in the Hole gives you the critical skills, confidence and tools to unearth powerful insights and apply them to every day marketing challenges to impact behavior. (Brand Champion Series)

True Story - The Art of Authentic Brand Storytelling

In True Story, you’ll learn the skills to ask for, empower and recognize the kind of authentic brand stories that build compelling brand narrative, drive engagement and ignite business success - from traditional to digital and beyond. (Brand Champion Series)

Wordslinger - Killer Writing for Brand Builders

In the Ad and Marketing game, every word counts. Wordslinger teaches you the secrets to building powerful writing from the word up; from product descriptions, to idea articulation, creative briefs and much more. (Brand Champion Series)

Brief Encounter - The Art of the Creative Brief

In this dynamic workshop, you’ll learn the theory, best practices, tools, and techniques necessary to creating brilliant Creative briefs with the potential to deliver groundbreaking results - regardless of discipline. (Brand Champion Series)