Trainer & External Combustor
Rachel can’t help herself - she just needs to know why! Diagnosed at an early age with Abnormally Large Curiosity Syndrome (ALCS), she’s been on an eternal quest to understand what makes people tick and why the world is such a crazy and amazing place.
A classically trained actress, Rachel spent her early adulthood treading the boards before a serendipitous series of events led her to the world of advertising and communications planning. Ever the Alice to life’s rabbit holes, Rachel jumped in with both feet, dedicating the last 15 years to helping blue chip clients like Procter & Gamble, The Home Depot, Campbell’s, General Mills, Canada Goose, Miele and Rogers Communications tell unique and compelling brand stories.
Rachel has held senior strategic roles at BBDO, Leo Burnett and Publicis. She has also had the opportunity to lead special in-depth projects including “LeoShe”, a comprehensive study examining women and their relationship to the idea of home (which led to a new approach to training P&G design and marketing teams in North America) and Brand Camp, connecting Rogers executives with Canadian youth to create a deeper understanding of each other’s worlds.
Rachel passionately believes that if you can breathe, you are creative and that everyone’s inner creator is clamoring for an invitation to come out and play. Her infectious curiosity and positive ‘room’ energy make letting loose, having fun and rediscovering capabilities simply irresistible.