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Brainstorming sucks. It just doesn’t work. It’s a useless exercise that quickly devolves into soul crushing groupthink. At least that’s what so many people and companies think. As a result of my years of experience as a former ad agency Creative Director and now trainer, I’ve just got to set the record straight. Brainstorming works Brainstorming only works if you’re doing it right. And most of you aren’t. Saying that brainstorming doesn’t work is like waving around a slice of baloney and complaining about what a crappy sandwich it is. Of course it’s a crappy sandwich – because it ISN’T a sandwich. Where’s the bread? The mustard? Lettuce? Tomatoes? Those… Read more >