Brainstorming sucks. It just doesn’t work. It’s a useless exercise that quickly devolves into soul crushing groupthink. At least that’s what so many people and companies think. As a result of my years of experience as a former ad agency Creative Director and now trainer, I’ve just got to set the record straight. Brainstorming works Brainstorming only works if you’re doing it right. And most of you aren’t. Saying that brainstorming doesn’t work is like waving around a slice of baloney and complaining about what a crappy sandwich it is. Of course it’s a crappy sandwich – because it ISN’T a sandwich. Where’s the bread? The mustard? Lettuce? Tomatoes? Those… Read more >

My mother and uncle bought a children’s summer camp (Camp Kennebec) when I was two years old. From that day on, I spent all of my weekends and summers surrounded by crazily creative activity and lots and lots of kids. The camp office was in our basement and I got to watch the activity planning process up close. The challenge of “What are we going to do with 200 kids for an entire day and blow their minds?” was a daily occurrence and I watched in awe a team of mostly under 20s plot, plan, scheme and create their way into what would become epic and unforgettable experiences for campers.… Read more >

Combustion just returned from a jam-packed coupla days at the Corporate Learning Network Conference in Orlando where we shared our Forward From Thinking™ concepts with L&D leaders from around the world. The room was a veritable United Nations – with participants from across Africa, Europe, USA, Canada, the Middle East and more. And they were all FABULOUS. I always say that the participants make the experience and we’re just there to gift it to them and it was truly my pleasure to give to this crowd. They were game for all of the crazy stuff we put in front of them and played hard. (Remember – ya got to DIVERGE… Read more >