Brainstorming sucks. It just doesn’t work. It’s a useless exercise that quickly devolves into soul crushing groupthink. At least that’s what so many people and companies think. As a result of my years of experience as a former ad agency Creative Director and now trainer,… Read More »Stop Saying Brainstorming Doesn’t Work
My mother and uncle bought a children’s summer camp (Camp Kennebec) when I was two years old. From that day on, I spent all of my weekends and summers surrounded by crazily creative activity and lots and lots of kids. The camp office was in… Read More »5 Things Summer Camp Can Teach You About Designing Training
Combustion just returned from a jam-packed coupla days at the Corporate Learning Network Conference in Orlando where we shared our Forward From Thinking™ concepts with L&D leaders from around the world. The room was a veritable United Nations – with participants from across Africa, Europe,… Read More »Forward From Thinking Rules!
It’s time to look at the word ‘innovation’ in a new way. For the most part, its perceived as this grand undertaking – “Ok people, we’re going to radically change something we currently create. Now get going, and make it SEXY!” But at its core,… Read More »Up the Creek Without a Creative Paddle
It’s not new news that one of the theories of creative collaboration is based on the improv technique of “yes and…”. For anyone unfamiliar with this – the basic idea is, rather than shutting down someone’s idea or imposing your own, you’re supposed to bring… Read More »There’s More to ‘Yes And’ Than Meets the ‘I’
Lots of organizations rely on a Creative Director or Innovation Lead for their creative leadership. They’re theoretically given free reign to infuse the organization with ‘wild thinking, inspiration and a sense of the possible’. To them I say go, “good luck”. From where I stand,… Read More »Are You a Killer Creative Leader?
Confession. Until two weeks ago, I was a Blackberry person and suffered cruel mockery from all of my hipster iPhone friends. Even though I waggled my iPad in their general direction, their mirth knew no bounds. “How’s life in 2004?”. Sigh. If only they understood.… Read More »Power to the Brain Tweakers!
Sometimes coming up with a ‘big’ idea in the advertising / marketing space in particular isn’t a problem. It’s making sure you choose the right one to achieve your goals. I’ve been on both sides of this challenge; either so freakin’ enamored with my own… Read More »How to Make Sure You’re Onto the Winning Big Idea