Sometimes coming up with a ‘big’ idea in the advertising / marketing space in particular isn’t a problem. It’s making sure you choose the right one to achieve your goals. I’ve been on both sides of this challenge; either so freakin’ enamored with my own… Read More »How to Make Sure You’re Onto the Winning Big Idea
There’s nothing like a cheesy sports analogy to make a point. So here we go. Just like in any A-league team, there are certain players who are celebrated for their amazing gifts. Beckham. Nash. Halladay. These guys are superheroes – able to personally achieve incredible… Read More »Why Problem Solving Is a Team Sport
One of the biggest challenges in creating anything original is overcoming the new vs. useful conundrum. When you go through the exercise of innovating, regardless of whether its a radical change to something or simply a new way of looking at an old problem, the first… Read More »The Wrongness of Rightness – Assessing the ‘New’ vs the ‘Useful’
Google “is brainstorming dead” and you’ll get about 1.9 million hits. I’m not sure which fact is more interesting; the number of results or the clear interest in trying to find the answer? And everyone and their cousin has weighed in on the discussion, from… Read More »Brainstorming: Dead or Misunderstood?
Desperately Seeking Combustion When you talk to business leaders like I do everyday, you start to get an eerie sense that perhaps they all work for the same universal company. They share the same fears, problems, barriers and ambitions. And they all approach them the… Read More »Ignite (Words from a Creative Fire Starter)