New website launch today. And everyone at Combustion is pretty pumped. After existing (in several incarnations) for about 8 years, we’ve finally figured out EXACTLY who we are – and this is our chance to sing about it. When I launched my first training company, I spent a lot of time worrying about ‘positioning’. As a former agency CD, I was hyper aware of the fact that I was trying to build a distinct brand and every decision I made could be a critical make or break one. What I forgot was that just by ‘being’, my corporate brand was being built – one hug, one f-bomb and one smartass… Read more >