For both Agency and Marketing pros, the ability to distil information into concise and compelling writing that communicates and persuades is a critical building block in brand storytelling. And yet the default position tends to be jargon-laden business speak incapable of moving, inspiring or concisely informing anyone!
From writing inspiring briefs, to bringing target audiences to life, understanding both the holistic nature of writing and how to evoke and provoke using words – these are some of the critical skills that can contribute to moving a brand builder from good to great – and will help make them a dream partner to their agencies.
In this hands-on workshop, we’ll examine, explore, test and practice a whole host of skills to seriously up your writing game. Learn how much is too much. What words motivate and excite? Recognizing narrative cohesion or the lack of it. How many ways are there to express a single idea into the kind of sound bite that lays the foundation for a story? And are you sure your brief is going to sing to Creatives and inspire their best work?
From taking overloaded copy and distilling it into hard hitting prose, to writing real stories in 2 lines or less and all the way up to dissecting, reworking and reassembling briefs into works of inspirational art, we’ll provide the practical learning you’ll need to become a smarter, faster, leaner, meaner, killer brand building wordslinger.
All Combustion workshops come complete with a strategic sustainment program to make sure learning stays alive long after we’re gone.