Ever had an encounter with a Creative partner and wondered, “WTF were they THINKING?” Or tried desperately to communicate a strategic or business position only to have them return a blank or perplexed stare? No, you’re not crazy. And neither are they. You’ve simply experienced the ‘Creative’ chasm – the place where your inadvertently miscommunicated intentions, needs and requirements disappear into never to be seen (or acted upon) again.
Whether you’re Agency or Marketer side, your success ultimately lies in the hands of those with Creative designations and you can have a significant impact on their creative process IF you know how. Creative Juice is designed to both demystify and inform with tactics and insights to bridge that Creative / non-Creative chasm. You’ll learn what drives them, how to lead an informed and inspired briefing, ways to effectively evaluate ideas and executions, deliver feedback that actually resonates – and take a little walk in those creative shoes yourself.
Creative Juice pulls no punches in revealing the secrets of the creative mindset and will enlighten and empower you with the tools and insights necessary to earn the trust and respect of your creative counterparts – whether internal or external. When it’s done, you'll be the kind of partner creative people and organizations love, respect and ultimately deliver dazzling and thoughtful work to.
All Combustion workshops come complete with a strategic sustainment program to make sure learning stays alive long after we’re gone.