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It’s time to look at the word ‘innovation’ in a new way. For the most part, its perceived as this grand undertaking – “Ok people, we’re going to radically change something we currently create. Now get going, and make it SEXY!” But at its core, innovation is simply a new way of doing something. The dictionary definition is cited as “1. Something new or different introduced 2. Introduction of new things or methods.” The “something new” or “new method” is that ‘what’ – the output of innovation. But it’s not the ‘how’. The ‘how’ is creativity. Creativity is defined as “the ability to transcend traditional ideas, rules, patterns, relationships, or… Read more >
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