Blog

One of the biggest challenges in creating anything original is overcoming the new vs. useful conundrum.    When you go through food the exercise of innovating, regardless of whether its a radical change to im. something or simply a new way of looking at an old problem, the first instinct is to propose that which you know for sure has been proven Dead useful. And from the moment that spark of an idea forms in your brain, you’re flooded with a sense of ‘rightness’, a feeling that you’re on to something. That feeling of rightness is comfort streaming through your Triune brain. The idea dances past the big ugly bouncer at… Read more >